✨ Changing the Way We Think of Dementia
One Family, One Training, One Viral Video at a Time
The Short Version (for the caregivers scrolling at 2am)
Hey there—I’m Joanna LaFleur. For over 20 years, I’ve been deep in the world of dementia care. I’ve cried with families, trained burned-out teams, and built memory care programs from the ground up. Now I teach people how to care with love, patience, and skill—even on the hardest days.
Because when you’re caring for your person with dementia, you need more than encouragement. You need tools that actually work.
💜 Why I Do This Work
I’ve been where you are. I’ve held the hand of someone I loved who no longer remembered mine. I’ve stood in the middle of broken systems, exhausted families, and untrained staff. And I’ve seen how devastating it is when caregivers are left without support.
That’s why I started Joanna Dementia Expert —to make sure no caregiver has to go through this journey alone, and to transform dementia care through empathy-driven education.
I believe:
- Education produces empathy
- Caregiving should be taught—not assumed
- No one should go through this journey alone
What I’m Doing Now
🎤 Training teams in assisted living, memory care & hospitals
📱 Reaching millions of caregivers online through video tips, tutorials & story-driven content
🎓 Hosting Caregiver Boot Camps packed with real-life strategies that actually work
🤝 Consulting on dementia program design and staff development
💬 Speaking at conferences and keynoting events with equal parts heart + humor
Fun Facts (Because I’m Not Just My Resume)
🐆 I’m a recovering perfectionist with a leopard-print addiction
🛍️ I love thrifting almost as much as I love dementia education (so now I do both)
🌸 I’m a proud mom and someone who believes in reinventing yourself at any age, any stage
💌 Let’s Connect
Whether you're a family caregiver in the thick of it, or a community ready to train your team the right way—I’d love to hear from you.